The village of Pogni, whose historic core dates back to the XIV century, stands in the heart of the Chianti area between Florence and Siena, near the town of Marcialla, and comprises the old farm and the farm tourism annex, as the result of combining two different landholdings. It has been owned by Diddi family from Prato since 1966 and included vineyards and other land and small-scale wine production. At that time, on the other hand, the Bruno Bonechi family (in the picture) - originally from Marcialla - had already been making wine for generations directly with their own vineyards, all located in this particular part of the Chianti D.O.C. area.
When Massimo Diddi and Lorella Bonechi met 43 years ago, the two properties became inextri-cably linked with the two families, yet it was only in 2003, thanks to the business decision taken by sons Gianmarco and Andrea, that these landholdings came together to form Fattoria Pogni, a young and innovative company which nevertheless upheld strong bonds with the local area and its characteristic wine-making traditions.
Today, the two brothers work here with their mother Lorella and the support of a number of people helping them in production as well as the farm tourism annex.